我們重新為屏東檸檬加工品品牌命名，取名為「Uncle Lemon 」。採取品牌個性化的手法，將樸實、 較真、有生活感的大叔形象作為視覺中心，提示品牌對檸檬執著的投入，以職人般的精神，深化對好品質種種堅持的心境。
We decided to rename our brand as "Uncle Lemon." Embracing a personalized approach, we centered the visual identity around a down-to-earth, genuine, and lively uncle figure, symbolizing the brand's dedication to lemons and reflecting the artisanal spirit and unwavering commitment to exceptional quality.
從檸檬本質出發，好的檸檬，不要浪費啊！
品牌創辦人是兩位執著控管優質檸檬的大叔，樸實話少，卻細心入微；與自然共好，更堅持品質落實，一顆顆認真記錄著產銷履歷的檸檬。
Uncle Lemon - Starting from the essence of lemons, let's not waste good lemons!
The founders of the brand are two meticulous uncles who are devoted to ensuring the highest quality lemons. They may be straightforward in their speech, but they pay attention to the smallest details.
他們開始了檸檬加工產品的開發，因表皮有瑕疵無法販售的檸檬通通連皮榨成汁。口渴想喝水時，拿出包包的檸檬磚倒進水中，就是一瓶有檸檬清香滋味，又補充維他命Ｃ的健康飲品。
They have a harmonious relationship with nature and insist on implementing quality control measures. Each lemon they produce is meticulously recorded, tracing its journey from cultivation to distribution. They embarked on developing processed lemon products, utilizing lemons with blemished peels that couldn't be sold, and turning them into juice with the skin intact. When feeling thirsty and in need of hydration, simply pour the lemon brick from your bag into water, and you'll have a refreshing and vitamin C-rich beverage with the delightful flavor of lemons.
產品包裝以水果箱為原型來發想產品外包裝，塑造出產地直送、新鮮原汁的產品特色。一入12顆檸檬磚，就是一顆一顆檸檬原汁。
The product packaging is inspired by fruit crates to create a packaging design that conveys the characteristics of direct-from-origin delivery and fresh, pure juice. Each package contains 12 lemon bricks, which are essentially individual lemon juice units.
Year｜2019
Client｜檸檬大叔 Uncle Lemonn
Designer｜小麥 Gloria Mak
Photography | 陳舒珊 Shu-Shan Chen
